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The Oktoberfest Blumenau is the largest German festival in Latin America and the second largest Oktoberfest in the world, surpassed only by Munich's Oktoberfest in Germany. With a strong German culture and customs, the Blumenau Oktoberfest attracts around 500,000 tourists every year, making it one of the biggest festivals in Brazil.
The Oktoberfest Blumenau's social media accounts are a regional reference, with an average growth rate of 533% over three years and excellent engagement (+4). Through customer loyalty and relationship strategies, the accounts reach about 47,000 users per post.
Vovô Chopão (Beer Grandpa) is the mascot of the Oktoberfest Blumenau, beloved by many and well known among oktoberfesteiros (Oktoberfest Blumenau's fans). As a strategy, we created a Vovô Chopão meme pack and shared it on social media. The campaign was a huge success, generating numerous shares and interactions, but most importantly, it successfully strengthened the emotional connection with the fans and brought them even closer to the festival.
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