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"Alles Blau" is an artisanal brewery brand from Blumenau, SC, Brazil. In order to enhance its brand image and establish a strong and loyal relationship with its customers, we created content strategies to portray the brewery as a cool and friendly brand, fostering empathy and transforming customers into fans.
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In 6 months, the Instagram page's followers grew by an average of 267%, increasing the brand's reach. This growth in the page's following demonstrated how the brand was becoming more well-known on social media.
The page engagement had grown by about 187% in 6 months, which showed how attractive the content became to users who interacted with the brand by commenting, sharing, and liking the posts. The brand created a closer relationship with customers by making them feel closer to the brand and portraying it as a fun friend. With this approach, we were able to create fans, not just customers.
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