The Oktoberfest Blumenau is the largest German festival in Latin America and the second largest Oktoberfest in the world, surpassed only by Munich's Oktoberfest. With a strong German culture and customs, the Blumenau Oktoberfest attracts around 500,000 tourists every year, making it one of the biggest festivals in Brazil.

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The Oktoberfest Blumenau's website was designed to provide a new user experience, making festival-goers feel closer to the event by offering real-time content and a fun, easy-to-follow interface.