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The Oktoberfest Blumenau is the largest German festival in Latin America and the second largest Oktoberfest in the world, second only to Munich's Oktoberfest in Germany. With a strong German culture and customs, the Blumenau Oktoberfest attracts about 500,000 tourists every year, making it one of the biggest festivals in Brazil.
COLORS
The blue and yellow colors are very present in German culture, mainly at Munich's Oktoberfest. Therefore, these colors were chosen to represent the 2021 campaign.
CONCEPT
Vila Germânica Park is the home of Oktoberfest Blumenau. The German-style architecture of the park is famous in Latin America, and that's why these colors were chosen as the main theme of the campaign.
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